Product Leader & Builder · Berlin
I build great digital products.
And the teams that
make them possible.
17 years building digital products across marketplaces, e-commerce, and platform businesses. I combine deep customer centricity and data-driven thinking with strong strategic execution — and a genuine passion for using AI to move faster, smarter, and more creatively than traditional approaches allow.
What I bring
Strategy, execution, and the people in between
Product Strategy & Execution
From 0→1 to scaling across 20+ markets. I connect vision to roadmap to delivery — and make sure the team owns the outcome, not just the output.
People & Team Leadership
I build teams where people genuinely do their best work. Strong on coaching, feedback, and creating psychological safety in high-pressure environments.
Data, AI & Commercial Thinking
Behavioural analytics, experimentation, AI/ML product design, marketplace dynamics. I make decisions from evidence and build systems that track what actually matters.
Organisational Design
I've restructured product orgs through mergers, hypergrowth, and strategic pivots. I know how to design teams, processes, and decision-making frameworks that scale.
Work with me
Available for consulting & fractional work
Looking for senior product leadership without the full-time hire? Here's how we can work together.
Strategic Product Advisor
Support founders and executive teams as a strategic product advisor, helping connect vision to execution and scale high-impact product organisations.
Product Leadership Consultant
Help companies strengthen product strategy, build effective teams, and drive execution from early traction to growth stages.
Fractional Head of Product
Providing fractional product leadership to organisations seeking clarity, alignment, and scalable systems across strategy, delivery, and team performance.
Product & Organisational Design
Helping companies design product organisations, improve decision-making systems, and align product strategy with business outcomes.
Fractional Product Manager
Run discovery, define what to build, prioritise the roadmap, align stakeholders, and drive delivery — embedded in your team.
Product Developer
Turn ideas into live products. I use AI tools to build custom apps, websites, and systems — fast, without a large engineering team.
Experience
Career timeline
Advising founders and leadership teams on product strategy, operating models, and organisational design.
6 years across platform, loyalty, and customer experience. Led 50+ FTE product org. Owned €400M+ GMV/year area across 20+ markets. Delivered JET+ subscriptions, StampCards, OneProduct consolidation, and AI-powered personalisation.
Led product transition following Delivery Hero's acquisition by Takeaway.com.
B2B and B2C insurance products, API integrations, international expansion across UK, France, and the Nordics.
End-to-end product delivery across client and internal digital initiatives. Drove retention and loyalty-focused improvements in close collaboration with cross-functional teams.
Koombea (Barranquilla, Colombia), Experteer (Munich, Germany), Vilango (Linz, Austria). Started as a backend developer and grew into product and people leadership, managing a team of ~15 FTEs at Koombea.
Selected Work
Work that moved the needle
A few projects from my time at Just Eat Takeaway.com — each with real stakes and measurable outcomes.
OneProduct
Led the 3-year consolidation of Just Eat and Takeaway.com — two major consumer products — into a single platform across 20+ international markets.
JET+ Subscriptions
Launched a new subscription program to counter 13% churn to a competitor, partnering with Amazon Prime and running a full go-to-market across multiple markets.
Omnibus & DSA Compliance
Led cross-functional alignment across product, tech, marketing, sales, and customer service to implement unexpected regulatory requirements at scale.
AI-Powered Ordering Experience
Partnered with AI/ML and data science teams to design and launch a personalised ordering experience for millions of users across multiple markets.
AI Lab
Things I've built
I don't just think about product strategy. I use AI tools to build and ship things. This is where I experiment.
Get in touch
Let's talk
Open to roles mainly in Berlin, Barcelona, or fully remote. Also available for consulting and fractional work.